AI Continues to Have Major Impact

Over the past decade, the retail and overall consumer shopping industry has continued to change rapidly. Today, online companies and traditional retailers need to use as much technology as possible to help give them an edge on the competition. Today, one of the most significant ways that a company could help to improve their sales and attract more customers is through the use of artificial intelligence. One way that artificial intelligence could help a mobile or online retailer is through the use of e-commerce recommendation engine usage.

When using an e-commerce recommendation engine and online or mobile retailer will receive a number of different benefits that can help them to better attract customers. The artificial intelligence uses a very complex algorithm to help provide an individual experience for each person that happens to visit your website. When visiting the website, the personalized approach will be able to review past search history and experience to provide suggested products to each customer. This will help to find a potential customer with exactly what they need when they are on your website. This has been proven to help to dramatically improve conversion rates and drive sales.

Today, one of the leading providers of artificial intelligence services to the consumer retail industry is Sentient. This company has the ability to provide companies with a range of different services that include conversion rate improvement, revenue enhancement, and personalization services for a mobile application. Thus far, the company has provided the services to dozens of different retailers, each of which have experienced Improvement in sales and customer satisfaction. The company is also looking for additional ways that they could continue to improve the technology that will be necessary for all websites and businesses to succeed in the future. This will help to give Sentient customers a leading edge, on the competition in the very competitive retail industry.