If you are into cosmetics, you must be the type of person who breaks the rules sometimes and not afraid to experiment with color. The brand, Lime Crime refers to such people as true unicorns, brave people who love colors.
The lady behind Lime Crime, Doe Deere is not only an artist but a business woman who was listed as one of the “Most Successful Inspiring Female Entrepreneurs” by Self-Made Magazine. There is no doubt that behind the pretty face is a brilliant mind that focuses on revolutionizing the cosmetic world.
Just like any other young girl, Doe Deere loved colors. But her love for colors was extreme, as she describes on the Lime Crime blog. She would put as much color on herself as possible. Blending wild colors appealed to her even at a young age. She didn’t know that her fondness for color was a potential business idea.
The brand name Lime Crime seems unique but matches the story behind it. Doe Deere used to sell her stuff on eBay before establishing her brand. In 2004, she needed a name for her eBay store to identify with what she sold. The first idea that popped in her mind was ‘limecrime.’ The name reminded her of her favorite color, light green. And so she registered her store as Lime Crime which today stands for color revolution. The little store has now grown to be a well-known and successful cosmetic brand, having storefronts in major retailers like Amazon, and even Doll’s Kill.
Doe Deere describes how amazing it was to see her picture on the cover of Self-Made Magazine together with other successful female entrepreneurs. She maintains that the secret behind her success as an entrepreneur is the love for what she does.
Lime Crime Cosmetics is based in Los Angeles. Its CEO, Doe Deere makes efforts to produce makeup products that are safe for use by all. For more information, and news updates, check out their official Facebook feed, or the Lime Crime Tumblr for pictures from real users.